According to Gothamist: "Veronica Varlow courts danger, or, at the very least, projects an image of a siren so alluring you simply can't resist her, even when you know you're headed straight for hell (or jail). She dreams of bank robberies and lauds pulp film vixens, cigarette girls, and femme fatales. With her 1950's-inspired clothing website Danger Dame, she seeks to bring out the inner Bettie Page in every woman. Giving her dresses names like "The Passion of Juliet" and "Pretty Poison Peg Skirt," Varlow also lives up to the lively personas she creates to sell these items on her site ("She was the type who brought a flask to school, and painted her lips hussy red! She carved her initials in the desk at homeroom with a blade she kept strapped to her thigh. She was a Hellbound Harlot!"). This makes sense when you consider that her beloved activities include burlesque and hula hooping."